Cost-per-click (CPC) advertising is the amount of money you earn each time a user clicks on an Adsense ad. You multiply the CPC by the amount of clicks you received, and you can estimate your monthly income for a revenue stream. When CPC is low for a certain Web page, you can use placement strategies and ad management to  increase your CPC and total income for the month.

Improve Your PageRank Value

Google places better ads on higher ranking pages. Google uses the PageRank (PR) value to determine popular sites. PR is based on backlinks to a website. Your PR increases as you receive more backlinks from readers. After your PR increases, higher paying ads are placed on your site from the Adsense bot. PR is a gradual process, and you must actively promote the website to receive backlinks. The lowest PR rank is zero, which means you receive cheaper ads on your site than someone with a PR of three or four.

Targeted Ads

Adsense channels allow advertisers to choose websites on which they want ads to display. If you are an affiliate of a particular company, contact the company that purchases ads on Adsense to target your website as a preferred publisher.  This means that your website gets priority over other Adsense publishers, so Google sends higher CPC ads to your Adsense account.

Test and Manage Ad Placement for Better CTR

Click-through rate (CTR) is the number of clicks on your ad divided by the number of visitors. The result is the CTR, which tells you the success of each ad. You must move around your ads to test for the best CTR position. Typically, an ad placed within the content or at the top of the content receives a better CTR. Your income increases with a higher CTR percentage, so test different positions for your ads and review the results in the Adsense dashboard. Use the “Unit” report in the dashboard to see ad clicks by the ad’s name.

Adsense Tricks to Avoid

The Adsense terms of service outline the restrictions for ads. First, you cannot ask visitors to click an ad. Second, you cannot have more than three ad blocks on a page. Finally, you cannot set up the ads to look like internal links, which tricks visitors into clicking ads. Do not use these methods to increase income from Adsense, or the Adsense team may cancel your account.

Monetizing a website depends on visitor count and user experience. With properly placed ads, your visitors more frequently click ads that target a higher CPC, which improves your income for the site. Avoid any shady tactics that can lead to account cancellation, but place ads in a position that leads to more ad-clicks. Using these tips, you can increase your website’s profitability.

David